SAN DIEGO, Oct. 15, 2013 – Sony is announcing five new full-frame E-mount lenses and a set of innovative new mount adapters designed to complement Sony’s new A7R and A7 full-frame mirrorless cameras. The ever-growing family of E-mount interchangeable lenses now totals 22 different models from Sony, Carl Zeiss and G lenses, giving shooters an impressive selection of creative tools to enhance their photographic world.

The new lens line-up features three advanced models from Carl Zeiss including two prime lenses – - a Sonnar T* 55mm F1.8 ZA and Sonnar T* 35mm F2.8 ZA model – as well as a Vario Tessar T* 24-70mm F4 ZA OSS mid-range zoom. Additionally, there is a Sony 28-70mm F3.5-F5.6 OSS zoom lens and two premium zoom lenses from G Lens – a 70-200mm F4 telephoto zoom for E-mount and a 70-200 F4 telephoto zoom for A-mount.

In addition to the A7 and A7R full-frame cameras, the new lenses fit any of the existing E-mount cameras including Sony’s acclaimed NEX-6 and NEX-7 models.

The new LA-EA4 mount adapter adds compatibility for Sony’s existing line of A-mount lenses as well as the focusing speed and power of Sony’s innovative Translucent Mirror Technology to the new A7 and A7R cameras.

G Lens 70-200mm F4 OSS Telephoto Zoom Lens (model SEL70200G)

The new premium 70-200mm G Lens covers a generous zoom range of 70-200mm and is an ideal choice for travel photography and long-range shooting.

The innovative optical design of the new zoom reflects its G Lens pedigree. Two ED glass elements are combined with three aspherical elements for high resolution and contrast throughout the entire zoom range, minimizing distortion and color aberration.

Like the new Carl Zeiss prime lenses, the 70-200mm G model has a circular aperture that enables smooth, professional quality background defocus, and maintains a constant F4 maximum aperture for plenty of brightness at all zoom settings. It also features Optical SteadyShot to cut the effects of camera shake while shooting.